Rating Rationale
April 25, 2023 | Mumbai
Blue Star Limited
Rating reaffirmed at 'CRISIL A1+'
 
Rating Action
Rs.500 Crore Commercial PaperCRISIL A1+ (Reaffirmed)
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has reaffirmed its ‘CRISIL A1+’ rating to the commercial paper programme of Blue Star Limited (BSL).

 

The rating reflects BSL’s healthy business risk profile of BSL driven by diversity in revenue from electro-mechanical projects (EMP) and unitary products (UP) segments. The ratings factor in the strong market position of BSL in the EMP segment with a healthy order book and gradually increasing market share in the UP segment. Financial risk profile is also marked by high networth and comfortable capital structure. These rating strengths are partially offset by the working capital-intensive operations and susceptibility to cyclicality in demand from end-user industries.

 

During the first nine months of fiscal 2023 operating income grew by around 40% on Y-o-Y basis driven by growth of around 34% in EMP segment and around 50% in UP segment due to strong demand and early onset of summers in first half of fiscal 2023.

 

Company has undertaken expansion capex of around Rs 350 crores under the phase 1 at Sri City, Andhra Pradesh under PLI Scheme for manufacturing of RACs and components such as heat exchanger and sheet metals. The plant is funded through debt of around Rs 200 crores and balance from internal accruals. The plant has commenced operations in January 2023 and shall provide additional capacity to cater the increasing demand in the summer season of the current year. Further, due to proximity with market in Southern India, the company is estimated to save transportation & logistics cost which is in turn estimated to increase in operating margin.

Analytical Approach

For arriving at the ratings, CRISIL Ratings has consolidated the business and financial risk profile of Blue Star Ltd and its subsidiaries Blue Star Engineering and Electronics Ltd (BSEEL), Blue Star Climatech Ltd, Blue Star International FZCO, Blue Star Systems and Solutions LLC, Blue Star Qatar (Qatar), and JV Blue Star M&E Engineering (Sdn) Bhd (Malaysia) due to the similar nature of their operations

 

Please refer Annexure - List of entities consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description

Strengths:

Diversified revenue profile: 

Presence in industrial (EMP) segment and consumer (UP) segments mitigates the risk of slowdown in any one segment or industry. BSL relies almost equally on both these segments in terms of revenue and profitability. The UP segment contributed to around 41% of revenue as of 9M-FY23, with EBIT margin of around 5-6%; contribution of EMP segment was higher at 54% with EBIT margin in a similar range.

 

Healthy market position across business segments:

BSL has an established track record and strong market position in the EMP segment, as one of the top two players, along with Voltas Ltd. The company is also the largest player in the commercial refrigeration business in UP segment and has increased its market share in the room air-conditioning business to 13.5% - 13.75% in fiscal 2023 from 10% in fiscal 2016. The company currently has aim to grow its market share to more than 15% in next 2 years. The widespread distribution network of over 3,700 channel partners and 7,000 outlets across the country supports the strong market position.

 

Healthy financial risk profile:

Financial risk profile is marked by comfortable networth, and low gearing. Networth is estimated to be in between Rs 1,025 crores and Rs 1,075 crores as on March 31, 2023 with steady growth in cash accrual. BSL is estimated to have net borrowing (gross debt less cash and equivalent) in between Rs 100 crores to Rs 125 crores as on March 31, 2023. Debt protection metrics is estimated to have remained healthy over fiscals 2023 and is expected to remain healthy going forward aided by healthy cash accrual at current debt levels.

 

Weaknesses:

Susceptibility to downturns in end-user industries: Demand for EMP segment depends on capex in end user industries which is further co related with the macro-economic environment. Consequently during downturns the amount of capex reduces which can lead to lower order inflows impacting operating performance.

 

Working capital intensive operations: 

Operations are working capital intensive given the EPC nature of operations in the EMP segment. As a result, gross current assets are estimated to be in the range of 200 225 days for March 31, 2023. However, majority of the working capital is financed through creditors, given the back-to-back arrangements and advances received from customers.

Liquidity: Strong

Liquidity is strong marked by cash and cash equivalents of more than Rs 300 crore estimated for March 31, 2023. The company has fund based facilities of Rs 690 crore which are utilized at around 7%. Company is estimated to have routine capex plan of Rs 70 90 crores per annum. Internal accruals and unutilized bank lines to be sufficient to meet BSL’s repayment obligations and capex as well as incremental working capital requirements

Rating Sensitivity factors

Downward factors

  • Sustained decline in operating performance leading to reduction in RoCE to below 15% on a sustainable basis.
  • Significant debt funded capex leading to decline in financial risk profile

About the Company

BSL was established in 1943 by late Mr. Mohan T Advani. The company is India’s leading central air-conditioning and commercial refrigeration company and its manufacturing facilities are spread across various locations in India including Ahmedabad, Dadra, Thane and Himachal Pradesh. The company’s operations can be classified in to three segments, namely Electro Mechanical Projects and Packaged Air Conditioning Systems (EMP), unitary products (UP) and PE&IS each contributing 52%, 44% and 4% to the consolidated net sales of the company in 9M-FY23, respectively. It has presence in 19 international markets in the Middle East, Africa and South Asia.

Key Financial Indicators

As on/for the period ended March 31 2022 2021
Revenue Rs crore 6,000 4,264
Profit after tax Rs crore 168 101
PAT margin % 2.8 2.4
Adjusted debt/adjusted networth* Times 0.49 0.55
Interest Coverage* Times 7.17 4.02

* Note: These are CRISIL Ratings-adjusted figures

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name of instrument Date of
allotment
Coupon
rate (%)
Maturity
date
Issue size
(Rs crore)
Complexity 
levels
Rating assigned
with outlook
NA Commercial paper NA NA 7-365 days 500 Simple CRISIL A1+

Annexure – List of entities consolidated

Names of Entities Consolidated Extent of Consolidation  Rationale for Consolidation 
Blue Star Engineering and Electronics Ltd Full consolidation Due to the similar nature of operation of these entities
Blue Star Climatech Limited
Blue Star International FZCO
Blue Star Systems and Solutions LLC
Blue Star Qatar (Qatar)
JV Blue Star M&E Engineering (Sdn) Bhd (Malaysia)
Annexure - Rating History for last 3 Years
  Current 2023 (History) 2022  2021  2020  Start of 2020
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Commercial Paper ST 500.0 CRISIL A1+   -- 25-04-22 CRISIL A1+ 29-05-21 CRISIL A1+ 30-06-20 CRISIL A1+ CRISIL A1+
All amounts are in Rs.Cr.

   

Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
Rating Criteria for Consumer Durable Industry
CRISILs Criteria for rating short term debt
CRISILs Criteria for Consolidation

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